This is a company profile for a premium durian
exporter, targeted at overseas distributors, consumers, government bodies etc.
China, Taiwan and Hong Kong are not
familiar with frozen whole durians, and this new Malaysian product naturally
elicits curiosity among consumers and distributors. In order to salve the
curiosity, coupled with the fact that the space was limited, the company
profile had to be well thought out, succinct and persuasive.
The copywriting rightfully focuses on the
freezing and preservation methods, hygienic treatment and vacuum packaging, all
processes of which are regulated under professional certification standards and
endorsed by the national agricultural authority, to give the assurance that
Malaysian frozen durians keep the original taste and are safe to eat!
For the most desirous text and photos, both
the copywriter and photographer visited the durian processing plant in Pahang
to get a first-hand experience on the professional treatment of frozen whole
The factory visit was a necessary step in copywriting, in that it made the write-up more realistic and absolutely tailor-made, with the ultimate aim of getting people to buy and enjoy frozen whole durians with complete peace of mind.
In this project, we were responsible for company profile and website copywriting, field photo shooting, art design, editing and layout, website design etc.