We were commissioned to write the corporate profile for one of the largest fruit importer/exporters in Malaysia, whose factory is endorsed with all essential international certification for food production.

The factory complies with various national and international certification standards, boasting of advanced equipment, distinct departments and a clean, spotless work environment. It is one of the most hygienic food factories we have ever seen.

The company, with so many conditions par excellence, only needed an excellent introduction. In order to show the outstanding qualities of the company, we required careful thorough planning.

Cliché would not work here. Moreover, some parts had to be written tastefully and delicately. The text had to conjure a strong visual image and facilitate easy reading. The real challenge lied in the fact that it must be completed with no more than 1500 words.