The largest fruit and vegetable supplier in Cameron Highlands. 8 years ago, we wrote the website content and corporate profile for this fruit and vegetable supplier; today, 8 years later, we went up Cameron Highlands again for another interview. It felt like a reunion among old friends.
The biggest challenge of this project was to provide the customer with 10 convincing values for individual fruit and vegetable packaging.
The new profile was targeted at procurement departments of major supermarkets throughout Malaysia and Singapore, with the sole objective of convincing them to source individually packaged fruit and vegetables from our customer in Cameron Highlands.