profile

We were hired to write the B2B corporate profile and B2C website copy for the largest vermicelli manufacturer in the country, the 11-acre factory of which is located in Perak Manjung. After the interview, the boss gave us a tour of the production plant. We could see that the production process of the assembly line, simple and efficient, was the fruit of one of the finest industrial design. In terms of scale, production and multiple branding, this company is undoubtedly the leader in Malaysian vermicelli production. [divider height=”50″]

The largest fruit and vegetable supplier in Cameron Highlands. 8 years ago, we wrote the website content and corporate profile for this fruit and vegetable supplier; today, 8 years later, we went up Cameron Highlands again for another interview. It felt like a reunion among old friends. The biggest challenge of this project was to provide the customer with 10 convincing values for individual fruit and vegetable packaging. The new profile was targeted at procurement departments of major supermarkets throughout Malaysia and Singapore, with the sole objective of convincing them to source individually packaged fruit and vegetables from our customer in Cameron Highlands. [divider height=”50″]