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Cases

Vermicelli Manufacturer

We were hired to write the B2B corporate profile and B2C website copy for the largest vermicelli manufacturer in the country, the 11-acre factory of which is located in Perak Manjung. After the interview, the boss gave us a tour of the production plant. We could see that the production process of the assembly line, simple and efficient, was the fruit of one of the finest industrial design. In terms of scale, production and multiple branding, this company is undoubtedly the leader in Malaysian vermicelli production. [divider height=”50″]

Cases

Housing Development Project

We met with this celebrated Malaysian developer to discuss the write-up for their high-end, large-scale housing development project. We were entrusted with the task of writing the content and website copy of all their promotional materials such as brochures. We would give experienced propositions, based on the market positioning and other key aspects of the new real estate project, to ensure that it was a sell-out. Although the existing property market was not that promising, the collaborative efforts of all parties involved paid great dividends. When the new housing project was launched, 90% was sold in just 23 days! [divider height=”50″]

Cases

Vegetable supplier in Cameron Highlands

The largest fruit and vegetable supplier in Cameron Highlands. 8 years ago, we wrote the website content and corporate profile for this fruit and vegetable supplier; today, 8 years later, we went up Cameron Highlands again for another interview. It felt like a reunion among old friends. The biggest challenge of this project was to provide the customer with 10 convincing values for individual fruit and vegetable packaging. The new profile was targeted at procurement departments of major supermarkets throughout Malaysia and Singapore, with the sole objective of convincing them to source individually packaged fruit and vegetables from our customer in Cameron Highlands. [divider height=”50″]

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