米粉製造厂商
我们受聘替国内其中最大规模米粉製造厂商写B2B Corporate Profile，及B2C website文案，佔地11英亩的工厂设于Perak Manjung。 Interview后老闆带我们参观生产厂，流水线的生产流程，简单而高效率，背后经过精湛的工业设计。 不论规模、产量和持有多个品牌，該家公司在大马米粉生产领域属名列前茅，在全马各大超市和连锁超市都可买到他们出品的米粉。 [divider height=”50″] [divider height=”50″]
Cases
Housing Development Project
We met with this celebrated Malaysian developer to discuss the write-up for their high-end, large-scale housing development project. We were entrusted with the task of writing the content and website copy of all their promotional materials such as brochures. We would give experienced propositions, based on the market positioning and other key aspects of the new real estate project, to ensure that it was a sell-out. Although the existing property market was not that promising, the collaborative efforts of all parties involved paid great dividends. When the new housing project was launched, 90% was sold in just 23 days! [divider height=”50″]
个案
金马仑疏果种植及批发商
[divider height=”20″] 这是金马仑的旧客户，是一家有规模的疏果种植及批发商，我们在9年前写过该公司的网站文案和Corporate Profile，这次是第2次为该公司撰写全新的网站文案和Corporate Profile。 虽说网站文案和Corporate Profile可以用很多年，但这对一家企业却不是一件好事，因那意味着企业没有成长，还停留在当年的阶段。 我们有不少客户，随着他们企业的成长而雇用我们重新撰写文案，撰写这类旧客户的文案，仿佛见证一家企业的茁壮历程。 为迎合现代人的阅读耐性，与9年前旧文相比，新版文案写得更精简更全面，文字减少了30％，让人更轻松阅读，易於浏览，最重要是，读後对该公司的产品和服务更有信心。 [divider height=”50″]
Cases
Vegetable supplier in Cameron Highlands
The largest fruit and vegetable supplier in Cameron Highlands. 8 years ago, we wrote the website content and corporate profile for this fruit and vegetable supplier; today, 8 years later, we went up Cameron Highlands again for another interview. It felt like a reunion among old friends. The biggest challenge of this project was to provide the customer with 10 convincing values for individual fruit and vegetable packaging. The new profile was targeted at procurement departments of major supermarkets throughout Malaysia and Singapore, with the sole objective of convincing them to source individually packaged fruit and vegetables from our customer in Cameron Highlands. [divider height=”50″]